the wingman project

§ II.03 · makeecommercethe aisle guide

open24/7

The shop that never closes.

Ecommerce is a website with money on the line. Every millisecond of load, every millimetre of product page, every step of checkout moves the revenue number, up or down, all night, with nobody watching the till. Shopify, Shopify Plus, headless Hydrogen: we build the storefront that sells, then keep tuning it until the numbers prove it.

  • Shopify
  • Shopify Plus
  • Headless · Hydrogen
f-1 · the market hall, in sectionbrowse → bought · one continuous flooropen · alwaysaisle 01 · the product pageaisle 02 · the modulesM.01M.02M.03M.04M.05M.06the cartthe tillevery hour you sleep, this floor is still selling.
f-1 · the market hall, in sectionopen · alwaysaisle 01 · the product pageaisle 02 · the modulesM.01M.02M.03M.04M.05M.06the cartthe tillopen all night, every night.
Aisle 01The product page

one PDP, seven anatomical parts: every millimetre paid for.

  • AGallerySix shots minimum: silo and context. The product alone, and the product alive.
  • BTitle · variant · priceOne line. Nobody hunts for a number they are about to spend.
  • CReviews, inlineProof lives next to the promise, never exiled to a tab.
  • DThe buy-boxSticky on mobile, one primary CTA. The thumb never travels far.
  • EEditorialProof points, written, not feature bullets, listed.
  • FShipping & returnsAnswered above the fold, before the doubt has time to form.
  • GCross-sellCurated by a person, not an algorithm guessing.

Six stalls, assembled differently for every store.

the module library · M.01 – M.06
  • M.01Hero, editorialThe front table: merchandising, not decoration.
  • M.02Variant selectorSize, shade, bundle, chosen without a re-think.
  • M.03Reviews, aggregatedEvery voice, gathered into one honest number.
  • M.04Bundle builderThe basket grows because building it is a pleasure.
  • M.05Subscription blockThe sale that repeats itself.
  • M.06Cross-sell carouselThe last aisle before the till, stocked by hand.

“Nobody compliments a smooth checkout. People just buy.”

The cart fills when nothing stops it.

Integration is where most stores leak. We wire in Klaviyo, reviews, subscriptions, loyalty, and support so each one rides along silently, present at the exact moment it earns money, invisible the rest of the way.

  • Klaviyo
  • Reviews
  • Subscriptions
  • Loyalty
  • Support

and the weight you put down:

  • You don’t wrestle with Shopify themes.
  • You don’t hire a Liquid developer.
  • You don’t guess at why checkout isn’t converting.
f-3 · the friction ledgerfriction, foundmilliseconds, lost to loadmillimetres, lost on the PDPsteps, added at checkoutreviews, exiled to a tabsurprises, kept for the tillfriction, removedwrestling Shopify themeshiring a Liquid developerguessing why carts stallwaiting on slow pagespaying for dead pixelsbalance carried forward: 0 friction
f-3 · the friction ledgerfriction, foundmilliseconds, lost to loadmillimetres, lost on the PDPsteps, added at checkoutreviews, exiled to a tabsurprises, kept for the tillfriction, removedwrestling Shopify themeshiring a Liquid developerguessing why carts stallwaiting on slow pagespaying for dead pixelsBALANCE CARRIED FORWARD: 0 FRICTION

the till · checkout, step by step

Five steps. No surprises.

The till is where browsing becomes buying, and where weak stores bleed. Ours is drawn like an instrument because it behaves like one: designed from conversion data first, aesthetics second.

f-2 · the till, drawn as instrumentin: a browser · out: an orderno surprises insidein01cartnothing re-asked02contactone field at a time03shippingreal rates, no shock04paymentevery trusted wallet05confirmthe bell ringsoutcheckout should feel like gravity: five stations, one motion.
f-2 · the till, drawn as instrumentin: a browser01cartnothing re-asked02contactone field at a time03shippingreal rates, no shock04paymentevery trusted wallet05confirmthe bell ringsout: an orderfive stations, one motion.
  1. 01CartEverything they chose, nothing re-asked.
  2. 02ContactOne field at a time, no interrogation.
  3. 03ShippingReal options, real costs, zero shock.
  4. 04PaymentEvery wallet they already trust.
  5. 05ConfirmThe bell rings. The receipt prints.

tabular figures, because commerce is arithmetic.

* what you take home *

§ II.03 · ecommerce · rung up

A LIVE STOREFRONTINCLUDED

FULL KLAVIYO INTEGRATIONINCLUDED

REVIEWS · SUBSCRIPTIONS · LOYALTYWHERE APPLICABLE

POST-LAUNCH CRO PLANINCLUDED

and the arithmetic one rebuild rang up:

CONV. RATE4.8%+62%

AOV$182+19%

ADD-TO-CART22.4%+31%

RETURN RATE3.1%–44%

EVERY PIXELPAID FOR

wmp · §ii.03 · ecom

thank you. they’ll be back. that’s the point.

And the receipt is the only page every customer reads to the end.

how we do it · the opening route

From audit to open sign.

  1. 01
    AuditWe audit your current store, or start clean on Shopify, Shopify Plus, or Hydrogen. Either way, the first move is evidence.
  2. 02
    DesignPDP and checkout designed from conversion data first, aesthetics second. Beauty that doesn’t sell is decoration.
  3. 03
    IntegrateKlaviyo, reviews, subscriptions, loyalty, support: wired into the build, not bolted on after it.
  4. 04
    TrackProper analytics and conversion tracking, so every decision the store makes is data-backed, never a hunch.
  5. 05
    OptimizeA post-launch CRO sprint. The doors open, then the tuning starts. That’s when stores get good.

Have a store that under-converts?

Send us the analytics. We’ll send back a teardown: millisecond by millisecond, millimetre by millimetre.

Send the analytics

adjacent aisles