Spacethatsells
walk in. slow down. pick it up. ring it up.
Brands that live in retail need more than a logo. They need displays that work in store aisles, booths that perform at Expo West, fixtures that sell at the endcap. Built space is the hardest, slowest, most expensive surface a brand occupies, and the only one a customer can feel. We design it from floorplan to fabrication drawing: stores, booths, pop-ups, event spaces, fixtures. And we’re standing on site when it goes up.
Start a site survey →● YOU ARE HERE · THE THRESHOLD
A room makes its argument before the customer has finished walking in. The eye decides what the feet do — so we design for the eye first, at the distances it actually works.
The lit sign and the colour field. The only things that read across a floor, and the reason a customer crosses it.
The message and the merchandising story. The reason a customer slows down instead of walking the aisle through.
Material, finish, the price ticket. The reason a customer picks it up, or the moment the whole build is forgiven or found out.
Six tiers of signage. Legible at twelve paces.
- W.01PRIMARYhanging blade
- W.02SECONDARYbay marker
- W.03CALLOUTproduct, shelf-edge
- W.04REGULATORYfooter tier, to code
- W.05DIGITALend-cap screen
- W.06PAVEMENTdecal, underfoot
THE FLOOR IS A ROUTE.
WE DRAW IT ON PURPOSE.
the dotted lines are what the customer sees. the yellow one is where their feet go. neither is an accident.
Every plan is drawn to real retail specs (planograms, aisle dimensions, clearances, regulations) because a beautiful fixture that fails the walk-through is scrap, and a floor that fights the footfall never recovers at the till.
- 01ENTRYThe threshold. Decompression: nobody buys in the doorway.
- 02HERO BAYThe first full story, placed exactly where SL-01 lands.
- 03THE AISLEPlanogrammed to real shelf logic, not to the render.
- 04THE ENDCAPThe fixture that sells at the endcap, earned, not assumed.
- 05THE TILLWhere the route was always heading. Eyeline kept clear.
HALL B BOOTH, YOURS
the night before doors, every booth on the floor is dark — except the one that got drawn properly.
- 1RIGGING POINThung to the hall’s spec, signed off before show week
- 2FABRIC LIGHTBOXbacklit, your name doing work across the hall
- 355″ SCREENceiling-hung, cabled through the rig
- 4COUNTERcable chase inside, nothing taped to the carpet
- 5PLINTHoak, oiled: the product gets the best seat
- 6PANEL SEAMSbreak flat, crate clean, ship to the next city
Rendered before it exists.
Everything is modelled and rendered in 3D before a single panel is cut. You walk the booth on a screen, argue with it, change it, and sign off on a room, not a promise.
Built like it has to travel.
We work direct with fabricators on materials, costs and timelines: no broker in the middle, no surprise at the loading dock. What gets built matches what got signed.
FIXTURE LIBRARY · EIGHT STANDARDS, THEN EVERYTHING ELSE
- F.01GRIDWALLpowdercoat steel
- F.02PLINTHoak · oiled
- F.03SHELFbent steel
- F.04TABLEmonolith
- F.05LIGHTfloor spot
- F.06SCREEN55″ · ceiling-hung
- F.07PLANTERcast concrete
- F.08STOOLfoam · wool
what rings up.
the till is where the architecture either paid for itself or didn’t.
Everything upstream of this moment (the sightline, the route, the endcap, the lightbox) was built to make this one transaction feel inevitable. That’s the whole discipline: a space doing sales work while it stands still.
PAPER KEPT · NOTHING LEFT ON THE COUNTER
STRIKE. CRATE. NEXT CITY.
The full build, from first site visit to doors-open, and the strike that ships it on. Every station below is ours to stand at, not yours.
- 01SITE SURVEY · BRIEF
- 02CONCEPTS · 3 ROUTES
- 03MATERIALS · SAMPLES
- 04CAD · MEP · LIGHTING
- 05FABRICATION DRAWINGS
- 06MOCK-UP · ONE BAY
- 07PRODUCTION
- 08INSTALL · SNAG · OPEN
- THIS SIDE UP ↑SPEC
Drawn to real retail specs (planograms, aisle dimensions, regulations) before anything is pretty.
- CONTENTS: THE ROOMRENDER
Modelled and rendered in 3D before anything is built. You approve a space, not a guess.
- HANDLE WITH PRICINGFABRICATE
Direct with fabricators on materials, costs and timelines. No broker marking up the plywood.
- FRAGILE · DO NOT STACKLOGISTICS
Shipping, install, strike. The whole unglamorous middle, carried.
- RETURNS · NEXT CITYREUSE
Designed for reuse where budget demands it. Designed for statement where it doesn’t.
- You don’t brief fabricators.
- You don’t manage install.
- You don’t stand on a booth floor at 6am before the doors open.
§ii.14 · retail & environmental · space that sells · the wingman project