SMS is the shortest line to your best customer.47/160 ✓✓
It buzzed once. It was worth the buzz.
The most intimate channel your brand has is also the easiest to wreck. We run SMS with the same discipline as email (tighter copy, sharper cadence) and with respect for the fact that you are standing in someone’s pocket.
Every character defends its place or it goes. No emoji. No hype. No second message to fix the first.
§III.04.02 · the consent gate · TCPA / CTIA
YES.
Permission is the product. The consent flow is engineered for compliant growth from day one, and the exit is never hidden. Six rules, all automatic:
01Double opt-inweb + keyword
02Quiet hourslocal time, always
03STOP / HELP / YESrespected automatically
04Under-18 filterrequired
05Transactional vs. promoseparate numbers
06Record of consentkept for three years
§III.04.03the math of restraint · Hollow & Grain · 90 days
CTR18.4%email peer: 6.1%
Reply rate11.2%the honest number
Unsub · 30d0.4%low friction, kept low
Rev / send$3.82+2.4× email
Fewer messages than most brands send. Higher revenue per send. Restraint isn’t a smaller channel. It’s a sharper one.
silence is part of the program
§III.04.04
Four moments. Everything else is silence.
No birthday blasts. No holiday noise. A message exists only when something real happens, and it goes to segments built on behaviour, not just purchase history.
§III.04.05how we run itevery line audited
01STACKAttentive, Postscript, or the SMS module inside your ESP.57 ch
02CONSENTA consent flow engineered for compliant growth from day one.60 ch
03SENDFewer messages than most brands. Higher revenue per send.57 ch
04SEGMENTOn behaviour, not just purchase history.40 ch
05MONITORDeliverability and unsubscribe rate, watched weekly.52 ch
§III.04.06 · what arrives
✓✓Compliant consent flows
✓✓Automated SMS journeys
✓✓A campaign calendar
✓✓A weekly performance report
delivered · read · kept
§III.04.07 · what you never do
You don’t write the message.
You don’t parse consent regulations.
You don’t get angry DMs from customers.
your phone stays quiet. that’s the point.
one more message · then we leave you alone
SEND.
Want an SMS program customers don’t unsubscribe from?
We’ll write fewer messages. And send fewer. That’s the job.
