01AUDIT
We open your ESP and read everything: every flow, every segment, every suppression list, the whole deliverability history. Then we rebuild the flows, first, before anything else ships.
§ III.03 EMAIL PROGRAM · RUN · LIFECYCLE
EVERY SENDis a letter.THE GOOD ONESCOME BACK PAID.
Email isn’t one-off campaigns. It’s a program: automated flows, campaign cadence, list hygiene, segmentation, testing, reporting, the whole correspondence, run for you. Done well, it’s the channel that prints money. Done poorly, it’s noise that trains your list to unsubscribe.
THE LEDGER OF AUDIENCES · OWNED v RENTED
The list is the only audience you own.
Social reach is rented: an algorithm decides who sees you, and the rent only goes up. Paid reach is metered by the click. The list is different: no algorithm between you and the reader, no toll at the door, every name exportable and yours. The highest-ROI channel a brand has, which is exactly why we treat it like an asset, not an address dump.
- WHO DECIDES THE REACH
- You do.
- An algorithm, and it changes without notice.
- THE COST OF A SEND
- Flat as postage.
- Metered, and the meter never sleeps.
- THE NAMES
- Exportable. Yours.
- They never leave the platform.
- IF IT VANISHED TOMORROW
- It can’t. It’s property.
- It can. It has.
THE SORTING OFFICE · NIGHT SHIFT
Twelve flows sort the mail while everyone sleeps.
Signup, view, cart, purchase, lapse: every trigger drops a reader down a chute, the program sorts them onto the right route, and the right letter goes out with nobody’s hands on it. By morning there’s revenue in the ledger.
ROUTELETTERSRETURNEDSTATE
WELCOME4$128kLIVE
ABANDONED CART3$312kLIVE
POST-PURCHASE5$184kLIVE
WINBACK3$62kLIVE
BIRTHDAY1$14kLIVE
REVIEW REQUEST2not yet frankedDRAFT
REPLENISHMENT4not yet frankedTEST
THE CORRESPONDENCE · HOW WE RUN IT
Out and back. Out and back.
02SHIP
Campaigns go out on a cadence you set. Your calendar, our hands: no gaps, no panic sends, no long silences that train the list to forget you.
03SEGMENT
Aggressively. Subject lines, send times, offers, all under test on a standing rhythm, every segment earning a letter written for it, not a blast addressed to everyone.
04CLEAN
List hygiene runs continuously: sunsetting the asleep, pruning the dead weight, protecting deliverability before it ever needs rescuing.
05REPORT
Revenue per send, not just open rate. Every letter accounted for at the register, in numbers a CFO can read without a glossary.
THE RETURNS WINDOW · LIST HEALTH
The list stays healthy, because hygiene never stops.
Deliverability isn’t luck, it’s maintenance. We clean continuously, so the asset appreciates instead of rotting in a spam folder.
- 99.2%DELIVERABILITY
- 42%OPEN RATE
- 6.1%CLICK RATE
- 0.08%UNSUBSCRIBE
- 0.01%SPAM COMPLAINT
- 2.1%LIST CHURN
DELIVERED TO YOUR DESK
What the post brings you.
- No. 1Every flow built and live, welcome to winback, nothing half-wired.
- No. 2A campaign calendar, standing in your Archive where you can see it.
- No. 3Testing reports on a standing rhythm: what we tried, what won, what ships next.
- No. 4A recurring program review: the whole ledger, read aloud.
NEVER FORWARDED TO YOU
- You don’t build flows in Klaviyo.
- You don’t argue about preview text.
- You don’t wonder why sends are landing in Promotions.
That bundle stays on our desk. Yours gets the revenue line.
THE CORRESPONDENTS · LETTERS THAT CAME BACK
Programs we’ve run, and what the readers wrote back.
Ready to run email like a program?
Hand us Klaviyo, Braze, or Iterable, and we’ll take it from there. Flows rebuilt first, cadence kept, list cleaned, every send accounted for in revenue.
WMP · §III.03 · EMAIL PROGRAM · THE LETTERS THAT COME BACK