the wingman project
Case FileFiled 2026.02 · R1
No. 0010
Skinnydipped
CPG · Ongoing2023–present§II§IIIFILED · R1

A concept engine that outlasts every quarterly plan.

A beloved CPG brand with strong retail and a media appetite growing faster than its in-house creative team could feed. We run a quarterly concept sprint, a monthly asset factory, and a weekly edit cycle, all under one roof.

Chapters in play§II.11 · Ads§III.07 · Content production§II.06 · Photography§III.06 · Social media
12Concepts shipped / quarter
3Platforms in rotation
1Source of truth
It's the first time our creative has kept up with our media.
Skinnydipped team, Skinnydipped

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WMP · No 0010 · R1 · 2026