the wingman project
Case FileFiled 2026.04 · R1
No. 0001
Jugo Superfoods
CPG · Full-service2024–present§I§II§IIIFILED · R1
Jugo Superfoods hero

Retail to D2C in one brand arc. CAC down, AOV up.

A premium superfood gummy brand with strong retail (Whole Foods, Bristol Farms, Gelson's, Albertsons) and a D2C presence that didn't match the shelf. We rebuilt positioning, identity, and the full D2C funnel (homepage, subscription, retention) while keeping retail packaging continuity.

Chapters in play§I.01 · Brand strategy§II.01 · Brand identity§II.02 · Websites§II.05 · Packaging§III.01 · Paid media§III.03 · Email program
4Retail chains active
$18Accessible-premium price anchor
1Brand system across shelf + D2C
They understood the product and the shelf. The D2C finally speaks the same language.
Kinga, Co-founder, Jugo Superfoods

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WMP · No 0001 · R1 · 2026