Case FileFiled 2025.11 · R1
No. 0003
Sky Barn
Oat milk that reads like a brand, not a beverage.
A premium oat milk concept with a founder, a formula, and no brand. We built the name, identity, site, and launch creative around a flavor-switching theme system: six distinct variants rolled into one storefront.
Chapters in play§I.01 · Brand strategy§I.02 · Naming§II.01 · Brand identity§II.05 · Packaging§II.02 · Websites§III.01 · Paid media
6Flavor-variant themes
14wWhite paper to launch
6Press & award placements
We shipped a brand, not a SKU. That was the whole point.
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