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Launch.A real brand,from zero,in ninety days.

For creators ready to own a brand, not endorse someone else's. We build the whole thing. You approve. We ship.

90 days · one team · one mission · selective · invite or apply.

Most creators end their career without owning anything. They made other people money. They didn't make a company. Launch is the fix: a complete brand, built and operating, with your audience as the launch channel.

We source the product. Design the packaging. Build the site. Shoot the campaign. Wire the ads. Handle fulfillment. Run the email program. You approve. We ship.

Ninety days. One team. One mission. A brand you own, and a business that operates.

Bill of materials

What ships. All of it.

Three phases. Overlapping. Built, shot, wired, and handed over, operating.

Phase 01.Think.Weeks 1–3
  • 01A branded thesis and positioning
  • 02Product selection and formula / spec lock
  • 03Supplier sourced, contracted, and sampled
  • 04Naming, brand architecture, tagline
  • 05Messaging architecture and tone guide
Phase 02.Make.Weeks 2–8
  • 01Brand identity and full visual system
  • 02Packaging designed, rendered, and production-ready
  • 03Ecommerce storefront, built and tested (Shopify or Shopify Plus)
  • 04Product photography and video shot
  • 05Campaign concept and creative toolkit
  • 06Launch-day static ads, 10+ variants, every platform
  • 07Email flows built end-to-end in Klaviyo
  • 08SMS compliance and flows set up
  • 09Every template and operations document built
Phase 03.Run.Weeks 8–13
  • 01Media accounts built and spending
  • 02Creator channel activation plan deployed
  • 03Email program shipping
  • 04SEO foundation live
  • 05Content calendar live in your Archive
  • 06Analytics dashboard live
  • 07First 30 days of optimization already underway at handoff
The countdown

Ninety days. Day-by-day.

  1. 01Weeks 1–3Think. Position, source, name.
  2. 02Weeks 2–8Make. Identity, packaging, site, creative.
  3. 03Weeks 8–13Run. Launch day. And everything that powers it.
  4. Day 90Live. Operating. Yours.
Who Launch is for

Built for a specific buyer.

  • Creators with an audience of 100,000+
  • Athletes, entertainers, and personalities with existing cultural equity
  • Podcasters and media figures with a captive audience
  • Thought leaders ready to productize their work
Program, not retainer

Priced as a program. Fit determines which.

Launch is priced as a program, not a retainer. Fee structures are flexible: cash, equity, revenue share, or hybrid. Fit determines which. Equity stakes in the resulting brand are available in exchange for reduced cash fees on a case-by-case basis, which aligns us with the outcome.

Apply

The application.

We read every one. We reply to every one. If it isn't a fit, we'll say so.

What do you want to build?
How urgent is this?

We read every one. We reply to every one. If it isn't a fit, we'll say so.

Ready to build the thing you own?

A brand. A business. Yours, day 91.

WMP · LAUNCH · R1 · 2026