Case FileFiled 2025.10 · R1
No. 0007
La Mordida

A restaurant brand with the appetite to match its menu.
An LA hospitality concept with a chef, a room, and no brand. We named it, built the mark and typography system, and shipped a site that reads like a menu, not a template.
Chapters in play§I.01 · Brand strategy§I.02 · Naming§II.01 · Brand identity§II.05 · Packaging§II.02 · Websites
1Wordmark, hand-drawn
9Typography weights specified
0Stock photos used
The brand showed up before the chairs did.
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