the wingman project
Case FileFiled 2025.08 · R1
No. 0008
Madre
F&B · Project2025§I§IIFILED · R1
Madre hero

A heritage brand with a next chapter that fits the first.

A family-owned food brand approaching a generational handoff. We rebuilt the identity with restraint: honoring the existing mark, tightening the system, modernizing the typographic voice without breaking recognition.

Chapters in play§I.01 · Brand strategy§II.01 · Brand identity§II.05 · Packaging
0Logo rewrites required
3Generations consulted
1Continuity document delivered
They redesigned us without making us feel redesigned.
Madre family, Madre

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WMP · No 0008 · R1 · 2026