the wingman project
Case FileFiled 2024.11 · R1
No. 0009
Purewine
F&B · Rebuild2024§I§II§IIIFILED · R1

A wine-purifier brand that finally reads as wine.

A functional wine accessory with a scientific story and a discount-store shelf presence. We repositioned around ritual and taste, then rebuilt the site, media, and retention to match the new altitude.

Chapters in play§I.01 · Brand strategy§II.02 · Websites§II.11 · Ads§III.03 · Email program
1New category frame
+58%AOV lift, post-relaunch
0Discounts used in launch
We look like a wine brand now. Not a gadget.
Purewine team, Purewine

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WMP · No 0009 · R1 · 2026