the wingman project
Case FileFiled 2025.09 · R1
No. 0005
Maple3
F&B · Rebuild2025§I§IIFILED · R1

Canadian maple water, now with a reason to exist.

A functional beverage in a category most Americans don't know exists. We rewrote the positioning around hydration and clean energy, rebuilt the identity with a warmer editorial voice, and shipped a Next.js site tuned for explanation and discovery.

Chapters in play§I.01 · Brand strategy§II.01 · Brand identity§II.02 · Websites§II.05 · Packaging
1Positioning pillar rewritten
3SKU family recoded
+2.1×Session duration post-launch
People finally ask what it is, instead of scrolling past.
Maple3 team, Maple3

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WMP · No 0005 · R1 · 2026