the wingman project
Case FileFiled 2026.03 · R1
No. 0006
Alldae
DTC · Full-service2024–present§II§IIIFILED · R1

Everyday energy, running every day.

A daily-use DTC brand with strong repeat and a tired paid funnel. We took over creative, media, and retention as one handoff: new ad concepts every fortnight, flows rebuilt, content calendar running on its own rhythm.

Chapters in play§II.01 · Brand identity§II.02 · Websites§II.11 · Ads§III.03 · Email program§III.01 · Paid media§III.07 · Content production
14dCreative cadence
1Retention engine, rebuilt
OnAlways.
We stopped briefing and started shipping. That was the unlock.
Alldae team, Alldae

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WMP · No 0006 · R1 · 2026